Link your product to excitement, resolve, strength of character, and success against high odds - to Australians taking on a huge challenge as only Aussies can.

Ordinary people doing extraordinary things…

Summary:

In the week of March 6-10th, well known Australian motorcycle stunt rider David Russell will attempt to break the Guinness world record for highest speed on a motorcycle BLINDFOLDED, at Lake Gairdner (salt lake) in South Australia.

The current record is held by Blind Billy (the Whiz) Baxter at 265km/hr, achieved circa 2001 on a Kawasaki ZX-12. He had two spotters following, in radio contact. We will have a safety bike behind David to give him instructions via radio, and may exceed 300km/hr.

The timing is perfect to capitalize on the heightened awareness of dry lake racing after the US and NZ release of what is sure to become a cult movie, "the Fastest Indian" starring Anthony Hopkins. (to be released in Australia early April)

See what the excitement is about at www.thefastestindian.com

Coverage:

We will be doing a minimum of three practice runs on the main straight at the World Superbike event at Phillip Island, 3-5th March. This event draws large crowds, has huge international exposure, and will include commentary and interviews on the local television coverage.

We will be making a documentary of the attempt, and are currently negotiating with commercial stations to show news and documentary footage, and have it distributed (worldwide) to greatest effect.

We have an agreement with www.mcnews.com.au, who will post a multimedia coverage of the attempt. This site receives 20 Million hits a month from 500,000 unique users in the motorcycle community worldwide, many of whom would lie in your prime demographic.
The link will stay on the site to benefit from referrals.

There will be plenty of broadcast quality footage and quality stills that would be suitable for advertising.

Blind Billy created quite a stir in Britain, with extensive news coverage. We hope to expand on that considerably, with appropriate variations of content to appeal to a broad market.

As you can see (no pun intended!), there is quite an opportunity here for high exposure linked to the strong emotive theme developed by the movie 'the Fastest Indian', but with the appeal of Australian's taking on the challenge.

To discuss the opportunities of linking your company or product with this demonstration of Aussie spirit, please call me on 0403 059 151 (International: +61 403 059 151). Don't delay though, time is short.

Kind regards
Richard Suter
Chaplain (with Geoff Glass), Australian MotoGP, World Superbike, Australian Superbike.
0403 059 151